Ford Promises AI Assistant That's Smarter Than Your Backseat Driver, Maybe
KEY POINTS
- •Ford announced at CES 2024 its AI voice assistant would launch later this year to help drivers.
- •The company plans to introduce a more affordable Universal Electric Vehicle platform in 2027.
- •By 2028, Ford aims for Level 3 autonomous driving allowing hands-free, eyes-off control on city streets.
At CES 2024, Ford's top software exec jazzed us about their AI voice assistant debuting later this year—designed to finally answer your voice commands instead of stuttering. But hold your horses, because by 2027, Ford plans to roll out its Universal Electric Vehicle platform, an affordable step up from what we're all used to, and just one year later, in 2028, drivers can flirt with true Level 3 autonomy: hands-free, eyes-off city driving! All developed in-house to save pennies and keep data close, though they wisely admit they won't make their own large-language models or silicon tech, because, well, Tesla’s already doing that and everyone loves a challenge they sorta half-mean. This truly is the future, where 'may cause distraction' is replaced with 'please keep nap time reasonable.'
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Ford's new AI assistant promises less backseat nagging but only by 2028 will you get a chance to nap while cruising—if you survive their 'affordable' hands-free experiment. Innovation so careful it almost sounds like a bet.
Ford’s AI assistant will talk you through traffic, because if you can’t drive yourself, at least listen to someone else’s voice control you.
By 2028, Ford says you can ditch hands and eyes on the wheel, proving patience is still the best driver’s aid when full autonomy is a trust fall.
Source: Theverge | Published: 1/8/2026 | Author: Andrew J. Hawkins
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