Ford Swears Building Self-Driving Tech In-House Saves Money, Hopes It Also Parks It
KEY POINTS
- •Ford announced at CES Las Vegas in 2026 that it plans to make eyes-off driving software available on public roads by 2028.
- •Doug Field leads the electrification team, while Paul Costa, formerly at Apple, is consolidating vehicle computers to reduce costs and size without offline compromises.
- •Ford claims developing self-driving tech in-house will cost 30% less than current suppliers, choosing not to create custom chips like rivals Tesla and Rivian.
In a bold 2026 declaration from the neon battlegrounds of CES Las Vegas, Ford announced eyes-off driving tech to conquer streets by 2028, touting a 30% cheaper price tag because they're cooking it in-house, not outsourcing to supplier mystery men. Doug Field, the EV czar steering this ship, sleeps easy knowing Ford's crushing costs by merging ADAS, infotainment, audio, and networking computers into one compact wizardry. This despite Paul Costa, ex-Apple engineer, confessing Ford wants zero part in chip wars, preferring the Silicon buffet from others to keep things democratic and not generate wild 'TOPS war' fireworks. Meanwhile, rivals like Tesla and December's Rivian chip designer keep playing solo artists, but Ford is happy to crash their party with existing suppliers. Oh, and Mobileye, Ford's 2020 copilot, said zip. Ford’s Sammy Omari brags big on sensor integration - looks like the future is not just hands-off, but budget proud too.
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Ford building self-driving tech in-house because ordering from outside costs 30% more, aka 'Cheap enough to pretend it's fine until it isn't.' Driving towards autonomy with less budget, more hope, and one integrated computer to rule all the infotainment disasters.
Ford’s plan to make self-driving cars cheaper by doing it themselves sounds a lot like my strategy to fix a leaky faucet: 'I saved money, but now the shower sprays where the toaster lives.'
Honestly, merging four car computers into one sounds like the automotive equivalent of balancing your checkbook while juggling flaming swords. Risky but admirably thrifty.
Source: Businessinsider | Published: 1/8/2026 | Author: Lloyd Lee
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