Ford Racing Self-Manages Campaign Because Outsourcing Is Hard
In a stunning display of corporate self-reliance or bare-bones budgeting, Ford decided to ditch the traditional route of hiring glamorous outside ad agencies and instead put the entire promotional campaign for Ford Racing in the hands of their own internal racing unit. That's right, the guys who tune engines and smoke tires will now also try their luck with slogans and marketing angles. No fancy consultants, no slick creatives, just pure motor oil and maybe some hastily crafted hashtags. It's like your grandma fixing her own Wi-Fi instead of calling tech support — charmingly brave but inevitably questionable.
Share the Story
Ford Racing said 'why pay pricey ad firms when we have speed demons who only know engines and zero marketing?' Spoiler: bad ideas and dusty rally cars might now come with a free cringe.
Ford Racing is now a marketing agency, proving that specialized skills are overrated and adrenaline replaces advertising know-how.
Who needs Madison Avenue when you have mechanic grease and the inspirational power of 'just wing it'? Ford Racing’s campaign is the new definition of multitasking disaster.
Source: Arstechnica | Published: 9/25/2025 | Author: Jonathan M. Gitlin
More Articles in Business
Salesforce AI Flops, Google Car-Dwellers & Senior Homebuyers Take Over
KPMG’s 450K Sq.Ft NYC HQ: Employee Feedback or Round Table Cult?
Rivian CEO’s $4.6B Stock Option: Billionaire or Billion Procrastinator?
DoorDash Execs Fail at Delivery, Beta-Test Their Own Chaos
Parenting & Two Jobs: Health Writer Floors Architectural Chaos!
