Snap’s Squad Goals: Tiny Teams vs. Tech Titans’ Tyranny
In a masterclass of corporate self-help, Snapchat’s fearless leader Evan Spiegel unleashed his 2025 ‘startup mode’ vision, transforming Snap’s 5,000-strong workforce into micro ‘squads’ of 10 to 15 battle-hardened warriors. Why? Because after a ‘stumbled’ Q2 ad revenue slump and North American daily users dropping 2% to 98 million, Snap faces the all-too-relatable middle child syndrome—too big to be indie cool, too small to bully the tech giants. Spiegel’s rally cry? Embrace ‘focus, accountability, and hustle’ like your dad’s dining room startup days, and no 9-5ers please. Meanwhile, Meta's 70,000-strong army also goes startup-crazy with AI squads called TBD Lab, proving chaos loves company.
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Snap’s big plan for world domination: pledge tiny 15-person squads to out-hustle both start-ups and behemoths while quoting dad’s dining room startup nostalgia like it’s the second coming of Steve Jobs. Talk about ‘focus’ and ‘fast failure’—or fast flailing?
If Snap’s new startup squads operate 90-day cycles with ‘fast failure,’ I’m just waiting for their quarterly ‘fast layoffs’ to go viral next.
Evan Spiegel’s squad idea is basically office Zoom breakout groups—but with more pressure, no snacks, and a 1 billion user dream hinging on it.
Source: Businessinsider | Published: 9/9/2025 | Author: Tim Paradis
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