Snapās Squad Goals: Tiny Teams vs. Tech Titansā Tyranny
In a masterclass of corporate self-help, Snapchatās fearless leader Evan Spiegel unleashed his 2025 āstartup modeā vision, transforming Snapās 5,000-strong workforce into micro āsquadsā of 10 to 15 battle-hardened warriors. Why? Because after a āstumbledā Q2 ad revenue slump and North American daily users dropping 2% to 98 million, Snap faces the all-too-relatable middle child syndromeātoo big to be indie cool, too small to bully the tech giants. Spiegelās rally cry? Embrace āfocus, accountability, and hustleā like your dadās dining room startup days, and no 9-5ers please. Meanwhile, Meta's 70,000-strong army also goes startup-crazy with AI squads called TBD Lab, proving chaos loves company.
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Snapās big plan for world domination: pledge tiny 15-person squads to out-hustle both start-ups and behemoths while quoting dadās dining room startup nostalgia like itās the second coming of Steve Jobs. Talk about āfocusā and āfast failureāāor fast flailing?
If Snapās new startup squads operate 90-day cycles with āfast failure,ā Iām just waiting for their quarterly āfast layoffsā to go viral next.
Evan Spiegelās squad idea is basically office Zoom breakout groupsābut with more pressure, no snacks, and a 1 billion user dream hinging on it.
Source: Businessinsider | Published: 9/9/2025 | Author: Tim Paradis
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