Erewhon Juices NYCâs Kith Ivy: $20 Sips For Sauna Addicts
Get ready, New York City: Erewhon, the LA high-end grocer famed for pricing smoothies above your weekly groceries, is grafting its $20 celebrity concoctions into Kith Ivy, the exclusive members' club by Ronnie Fieg at 609 Greenwich Street. If you donât get membership status, you can still beg for Erewhonâs limited smoothie drops through Postmates or Uber Eats â because whatâs classier than paying delivery fees to sip Hailey Bieberâs Strawberry Glaze Skin smoothie in your apartment? The club floor plan includes a sauna, cold plunge, and relaxation room, presumably so you can sweat off the shock of $20 juices or mellow out after scrolling endless influencer endorsements.
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NYCâs newest members-only club sells $20 Erewhon smoothies next to a sauna because nothing screams wellness like dumping cash on juice while freezing in a cold plunge. VIP hydration just got a whole lot more exclusive and way more ridiculous.
Erewhon infiltrates NYC with $20 smoothies inside a members-only sauna club. Apparently, drinking celebrity-endorsed juice requires sweating it out in style. Hydration never felt so exclusiveâor overpriced.
So Erewhonâs bringing overpriced celeb smoothies to NYC, but only if you join a hipster sauna club first. Because why just drink your problems away when you can also steam and freeze them out like a true influencer?
Source: Businessinsider | Published: 9/2/2025 | Author: Jordan Hart
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