Dollar General’s $1 Mirage: Inflation’s Best Costume Party
In an epic betrayal rivaling a soap opera plot twist, Dollar General admits years of price hikes—scattering $1 items like rare unicorns. CEO Todd Vasos crowned 'Value Valley,' their mystical $1 section of 500 rotating items, which bizarrely sells twice as fast as pricier stuff. Back in 2021, Dollar Tree threw a tantrum, hiking prices from a dollar to $1.25, then $1.50 in summer 2025—because why not? As tariffs loom and holiday shoppers scramble, DG plans 25% of seasonal products at the elusive $1 price. Irony peaked in Vallejo, California, where customers desperately stretch that dollar under inflation’s glaring spotlight.
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Dollar General selling $1 stuff faster than $10+ goodies? Inflation’s comedy show continues: premium shoppers hunt bargains at a discount store while CEOs play price detective on ‘Value Valley,’ proving even $1 can feel rich in 2025.
Watching Dollar General hype $1 sales is like watching your barber brag about trimming a single hair—sure, it’s notable, but mostly it’s just tragic comedy wearing a discount price tag.
Dollar General’s $1 items outselling pricier stuff is the retail version of finding a parking spot in front of the store: rare, fleeting, and worth bragging about to your bored friends.
Source: Businessinsider | Published: 9/1/2025 | Author: Alex Bitter
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