Disney Plus To Serve Vertical Video Because 2025’s Streaming Is All Thumbs
KEY POINTS
- •Disney announced at CES 2025 that Disney Plus will add a vertical video feed later this year.
- •Erin Teague, EVP of product management, described the new feed as a mix of original shorts and reworked scenes.
- •The vertical format aims to unify all short-form Disney content under one app experience, evolving over time.
In an eager dash to please viewers who apparently now watch shows exclusively by holding phones upright, Disney Plus announced at CES 2025 it will launch a vertical video feed. Erin Teague, Disney’s EVP of product management for Disney Entertainment and ESPN, declared on January 8 at their Global Tech & Data Showcase, that this new feed will blend 'original short-form programming, repurposed social clips, and refashioned scenes' from classic episodic and feature-length fare. This means your beloved Disney classics will soon star in snack-sized vertical formats, uniting all the bite-sized Disney content you never knew you wanted – on one unified, vertically scrolling app that screams 'yes, we too have TikTok envy!'
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Disney Plus is going vertical because apparently we all have the neck flexibility of a gymnast and can’t resist endlessly scrolling through Disney clips like they’re TikTok dances. The future is tall, skinny screens, folks.
Disney Plus vertical videos arriving 2025 to retrofit Disney’s 2-hour movies into 15-second thumb workouts. Movie night just got more exhausting.
Apparently Disney noticed everyone watches vertically now, so why not transform our epic family singalongs into guilt-tripping social media snippets?
Source: Theverge | Published: 1/8/2026 | Author: Jay Peters
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