Disney's DEI Goes Incognito: Belonging Week Hot Potato
Disney, the kingdom where mice wield more power than lobbyists, is debuting 'Global Belonging Week' from October 20-24, 2025. Employees get a Disneyfied feel-good fest featuring beloved movies like 'Moana' and 'Encanto' sans the dreaded D-word: Diversity, now renamed 'belonging' because apparently saying 'DEI' is scarier than a dip in the Human Resources moat. The lineup boasts ESPN's Arda Ocal and seven top execs including Tinisha Agramonte, Disney's Chief Opportunity & Inclusion Officer (try saying that five times fast). In 2025, DEI mention usage plummeted 98%, turning the once trendy acronym into a corporate ghost story. Marketing guru Mita Mallick confirms that "diversity" and "equity" were given the cold shoulder along with Pluto's forgotten leash. Volunteers called Disney VoluntEARS will network so hard they might just belong to a LinkedIn group named after friendship bracelets. In short, Disney's new mantra is 'belong, but don't say you belong to DEI.'
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Disney turned 'DEI' into corporate Voldemort, renaming it 'Global Belonging Week' because inclusivity sounded too inclusive for 2025. Even Mickey's like, 'Do these buzzwords come with a FastPass?'
So Disney ditched 'diversity' like it’s a villain in a theme park ride, now starring 'belonging'—the low-key sequel nobody asked for but HR desperately loves.
DEI went the way of Pluto’s dignity: quietly sidelined and replaced by feel-good vibes called Global Belonging Week. Disney’s new magic trick? Make inclusion less inclusive.
Source: Businessinsider | Published: 10/14/2025 | Author: James Faris
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