Dell Confesses AI on PCs Confuses Buyers More Than It Helps
KEY POINTS
- •Dell announced all its 2026 PC products include NPUs to boost AI capabilities but admitted AI isn’t driving sales.
- •Kevin Terwilliger, Dell’s head of product, shared concerns in a January 2025 PC Gamer interview that AI confuses more than it helps consumers.
- •Dell is shifting focus away from marketing PCs solely as AI-first devices at CES 2026 following consumer feedback.
At CES 2026, Dell dropped a plot twist worthy of a soap opera by admitting that while every shiny new product is stuffed with an NPU (that’s Neural Processing Unit to us mortals), consumers just aren’t buying PCs for AI features — at least, not yet. Kevin Terwilliger, Dell’s head of product, spilled the beans in a January 2025 interview with PC Gamer, describing how AI has the curious power to confuse customers rather than explain itself. This candid confession might make tech marketers reach for a stronger coffee, as Dell bravely transitions away from being "all about" AI to… well, just being about things people actually want.
Share the Story
Dell putting AI chips in every PC but admitting it mostly just confuses buyers? That’s like selling a toaster with a PhD and no one knowing it pops bread.
AI on PCs looks great until your grandma asks if it can make coffee. Spoiler: it can't and it’s why no one’s buying.
Dell’s AI-powered PCs confuse consumers so much even the chips are reconsidering their life choices.
Source: Theverge | Published: 1/7/2026 | Author: Tom Warren
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