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World’s Richest Man Declines Davos—Calls It 'Boring AF' Since 2015

KEY POINTS

  • From January 19 to 23, 2026, Davos hosts WEF with US Treasury Secretary Scott Bessent among notable attendees.
  • The USA House, set in a church, offered exclusive tomato soup buffets but sparked questions over venue choice.
  • KPMG reports 90% of employees embraced Google Gemini AI tool within a week, helped by company-issued AI phones.

At the Alpine resort of Davos from January 19-23, 2026, the World Economic Forum plays host to power players debating global growth and AI, including US Treasury Secretary Scott Bessent and VC David Sacks. Meanwhile, the USA House, oddly repurposed from a historic church, offers gourmet tomato soup and an audience required to queue longer than for the hottest iPhone. Snowflake staff spoiled with branded full-length puffers put all other jackets to shame. Consulting marketing head Nidhi Sinha chose practical North Face over luxury labels but still flaunted a Tory Burch tech tote. Google’s AI Gemini conquered KPMG staff so thoroughly they handed out exclusive AI-only phones, proving corporate bribery now means gadgets. Elon Musk, the world’s richest man, continues his streak of skipping this "spirit of dialogue" festival, having publicly called it boring in 2023 and somehow not been invited since 2015—a cold shoulder even HR couldn’t justify.

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Source: Businessinsider | Published: 1/19/2026 | Author: Will Martin,Jamie Heller,Dan DeFrancesco,Pete Syme,Ben Bergman