Cracker Barrel Flips Back Logo War, Thanks MAGA for Rage Tips
On August 26, 2025, Cracker Barrel, the Lebanon, Tennessee restaurant that doubles as a nostalgia museum for tractor seats and awkward family dinners, got a corporate America plot twist worthy of a daytime soap. After unveiling a new logo that someone—maybe a toddler with a crayon—thought was 'too woke,' MAGA fans and even former President Donald Trump weighed in, demanding a reunion tour of the 'Old Timer' logo. Shares tanked faster than a toddler jumping off the couch but rebounded 7% in after-hours trading like a stock market boomerang. Cracker Barrel vowed to keep 'heritage at the heart' and confirmed the old logo is back to comfort gun racks and Sunday biscuits.
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'Cracker Barrel drops new logo faster than a hot biscuit after Trump says so. MAGA-approved retro branding: because nothing says patriotism like arguing over a font change at a country store.'
Turns out 'woke' branding is scarier than a deer in headlights at Cracker Barrel. Old Timer logo wins over MAGA fans who prefer their chicken gravy unpolitical and unchanged since 1946.
Cracker Barrel's logo drama: where corporate design meets Good Ol’ Boys’ Twitter feed and ends in a 7% stock bounce. America, never change, but also never update your logo.
Source: Axios | Published: 8/26/2025 | Author: Rebecca Falconer
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