Cracker Barrel Logo Fiasco: Old Timer Wins, Trump Scores Again
In a plot twist hotter than their biscuits, Cracker Barrel announced on August 2025 that their new logoāmysteriously missing the beloved 'Old Timer' figureāwill be quietly yanked after just one week of loud complaints, including a presidential intervention from Donald Trump on Truth Social. The chain, famous for perpetuating rustic Americana vibes, thanked their 70,000 employees for surviving the trauma while insisting their soul is all about 'delicious food and warm welcomes,' not graphic design experiments. Apparently, erasing an icon called 'Old Timer' was too much country hospitality innovation, proving once again weāre all terrible drivers of our own branding.
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Only the internetās finest could unite cranks, country cooks, and a former president to save an old man from disappearing off a logo. If that isnāt peak 2025 Americana, I donāt know what is.
Cracker Barrelās logo meltdown proves even a southern comfort brand canāt escape the chaos of 2025. Who knew a bearded old guy was the real face of nationalism?
Trump tweeting to save an 80-year-old logo mascot is peak 'Letās put out this fire with gasoline.' Next up: war on coffee mugs without faces.
Source: Businessinsider | Published: 8/26/2025 | Author: Katherine Tangalakis-Lippert
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