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Google Admits Schools Are Just Kid-Traps for Lifetime Data Harvesting

Google Admits Schools Are Just Kid-Traps for Lifetime Data Harvesting
Photo by Mick Haupt on Unsplash

KEY POINTS

  • •In November 2020, Google outlined a plan to increase brand loyalty by introducing its products to schoolchildren.
  • •Several school districts, families, and state attorneys general filed a 2023 lawsuit accusing Google and others of harming youth mental health with addictive products.
  • •Snap chose to settle this social media addiction lawsuit early in 2023, while legal battles continue against Google, Meta, and ByteDance.

In a November 2020 internal presentation that sounds like a debut Evil Corporate Playbook, Google slipped the idea that hooking kids in schools ups 'brand trust and loyalty over their lifetime.' Why bother with playground drama when you can plant Chromebooks in classrooms and quietly groom future users? These docs, redacted like a secret recipe but surfaced in 2023, join a sprawling lawsuit constellation where Google, Meta, Snap, and ByteDance are accused of feeding kids 'addictive and dangerous' social media crack. Schools, families, and state AGs are suing hard while Snap already threw in the towel with an early 2023 settlement. The full story reads like a junior dystopian novel: enroll in Google's kiddie data pipeline or suffer FOMO on your math homework.

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Source: Theverge | Published: 1/24/2026 | Author: Emma Roth