Bumble's Friend-Forge: Swiping for Friends, Not Dates!
In a bold pivot from romantic despair, Bumble is betting big on friendship with Bumble For Friends (BFF), claiming it as a 'long-term growth' chance. CEO Whitney Wolfe Herd insists, 'The organic demand for Bumble For Friends, particularly from Gen Z women and younger millennial women, is extremely exciting.' Not to ignore the financial déjà vu, Bumble reports a 7.6% revenue drop and an 8.7% user decline—classic tech company self-flagellation included. Meanwhile, rival Hinge is 'crushing it,' thus proving the old adage: making friends is hard, but love? Apparently easier with some swipes.
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Bumble decides to friend-zone everyone because apparently dating was just too much paperwork. Meanwhile, cutting staff like they're bad Tinder matches and hoping friendship sparks cash flow. We’re all terrible drivers of our own lives, but Bumble’s steering toward group chats now.
So Bumble's friend app is basically a bureaucratic intervention for your social life because making friends IRL involves less buffering than dating apps. At least layoffs keep the friend pool exclusive.
When your dating app flirts with friendship features to survive, you know it’s peak 2025 despair. Spoiler: users ghosting your app will gladly ghost your friend requests, too.
Source: Businessinsider | Published: 8/6/2025 | Author: Sydney Bradley
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