Sierraās AI: Serving SoFi, Ramp & Brex While Confusing Humans
Sierra, a customer service AI startup, proudly boasts hundreds of clients, including some financial tech darlings like SoFi, Ramp, and Brex. It's like the AI version of that overachiever in group projects who does all the talking while the humans just nod. Despite the glittering clientele roster, the headline makes you wonder if Sierraās real product is confusion while pretending to serve. Imagine an AI attending meetings with the same suave as your uncle who can't quite grasp texting acronyms ā except now itās backed by actual billions of dollars circulating through those names. Who needs human customer service when AIās going deep into fintech chaos?
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When your customer service AI startup claims hundreds of clients but sounds more like it's teaching cockroach yoga levels of calm confusion. SoFi, Ramp, Brex, meet your new robotic greeter who might just ghost you next time you call.
Sierra's AI is like that one friend who says theyāre 'hanging out' with hundreds but canāt recall anyoneās name. SoFi, Ramp, Brex, big fan or awkward treadmill partner?
If AI customer service was a party, Sierra just invited SoFi, Ramp, and Brexāyet somehow it still feels like everyone's stuck waiting by the doorknob in awkward silence.
Source: Techcrunch | Published: 9/4/2025 | Author: Rebecca Szkutak
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