Seven Crosses Media Merger: Optus CEO’s Invisible Apology Tour
In a plot twist no one saw coming (except maybe their PR teams), Seven West Media and Southern Cross Media boldly merged to create a media mega-monster in Australia — because why have two confusing channels when you can have one colossal identity crisis? Meanwhile, Optus CEO is giving Australians the silent treatment faster than a ghosting Tinder date. The outspoken McIntosh demands someone at Optus 'take responsibility' for the chaos, noting Australians have 'lost confidence'. The Optus board’s upcoming powers include the mysterious 'doing something' because apparently 'something' is the new crisis management plan motto. Stay tuned for corporate soap operas and leadership accountability cliffhangers!
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Optus CEO: Australia's best at playing hide-and-seek with accountability while Seven West and Southern Cross merge like two confused octopuses trying to juggle phones and TV sets simultaneously.
When Seven West and Southern Cross merge, is it media synergy or just two confused behemoths desperately holding hands? Meanwhile, Optus CEO is perfecting the art of a press conference invisibility cloak.
Optus customers had high hopes, but clearly, the CEO’s idea of customer care is slower than seven seasons of media merger negotiations. Same board, fresh nonsense.
Source: Theguardian | Published: 9/30/2025 | Author: Nick Visser and Catie McLeod
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