Strava and Garmin: Mum and Dad's Ugly Fitness Divorce
In a legally ridiculous episode worthy of a soap opera, Strava sued Garmin for patent infringement and breaking a 2015 'Master Cooperation Agreement' in a Colorado courtroom on September 30, 2025. Meanwhile, fitness influencers on TikTok grieve the 'mum and dad' fight, nervously eyeing the 2024 New York City Marathonārunning shoes ready but watch syncing in jeopardy. Garmin, the Kansas-based titan pumping out $1.81 billion in Q2 2025 revenues (with $605 million from fitness gear alone), demands Strava plaster their logo or lose uploads come November 1. LA's Holly Brooks and Rebecca's TikToks have racked up over a million views combined pleading for a truce to save their precious marathon data and social media clout.
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Athletes prepping for the 2024 NYC Marathon now get the joy of watching two fitness tech titans throw a tantrum that could yank their GPS stats faster than they cross the finish line. Mum and Dad fighting never looked so painful for runners.
Nothing says 'run your best marathon' like your watch refusing to speak to your app because Strava and Garmin decided to break up like passive-aggressive parents over patented heatmaps.
Garmin and Stravaās breakup just means your marathon run might be the first in history to have no proof anyone actually ran itānot even on your running app. Trophy goes to your imagination.
Source: Businessinsider | Published: 10/7/2025 | Author: Aditi Bharade
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