AT&T Panics After Tracking ā€˜Freeloaders’ to Brink of Breakdown

In 2025, AT&T’s desperate quest to expose office shirks used a dystopian "presence report" powered by laptop Wi-Fi, badge swipes, and even phone location — basically Big Brother with a beer budget. Kellyn Kenny, CMO, admitted it’s inaccurate enough to ā€˜drive humans to the brink of frustration’ but hey, they caught ā€˜freeloaders’ clocking in only 30 minutes. CEO John Stankey’s memo pleaded for trust while admitting the data flagged more rebels than reality. This Orwellian RTO spectacle echoes Amazon’s ā€˜inconsistent badger’ fiasco, turning offices into surveillance zones where doctors’ appointments are suspicious activities. So much enthusiasm for surveillance, yet hiring top AI talent? Not so much.

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Source: Businessinsider | Published: 9/12/2025 | Author: Dominick Reuter