Cracker Barrelās Logo Crisis: Silver Hair Loyalists Unite!
Cracker Barrel experienced a nearly 10% stock nosedive on September 4, 2025, right after missing earnings expectations but somehow still managed to beat revenue targetsāa true financial mullet hairstyle: business upfront, confusion party in the back. CEO Julie Felss Masino proudly revealed an astounding 3 million new loyalty program sign-ups over the last year, including a spike of 300,000 since the disastrous new logo launch on August 19th. Funny enough, the core diners, mostly 65+, are sticking like cornbread in a skillet, despite foot traffic dipping 4-7% for FY 2026. Analysts are buying in on hope and gravy, counting on fall menu marketing to patch this southern comfort saga.
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Cracker Barrelās new logo was such a hit that foot traffic fled faster than free biscuits at a retirement home bingo night. But hey, add 3 million old-school fans to the loyalty program and everythingās just peachy on the porch.
If loving Cracker Barrelās biscuits is wrong, these 65-plus-year-olds donāt want to be right. Loyalty is up, traffic is downāsounds like my dating life and maybe a stock chart.
Cracker Barrelās logo rollout was the branding equivalent of grandpa trying TikTokāconfusing, mildly disturbing, but somehow still bringing in the old faithful fans.
Source: Businessinsider | Published: 9/18/2025 | Author: Katherine Tangalakis-Lippert
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