Apple Discounts Their Location Trackers Before You Even Find Them
KEY POINTS
- •Apple launched the second-generation AirTags less than a month ago, boasting improved range and louder speakers for better item tracking.
- •Costco offers a hefty discount on a five-pack at $99.99, which is about $29 less than the usual retail price, but requires a membership or surcharge.
- •These AirTags continue to support features like user-replaceable batteries, IP67 resistance, and sharing locations with major airlines including Delta, United, and American.
In a dazzling display of corporate confidence and consumer psychic skill, Apple released its second-generation AirTags less than a month ago, only for Costco—America's friendly bulk overlord—to slash prices by $29 bringing a five-pack down to $99.99. That’s about $20 per tiny precision tracker, equipped with louder speakers that scream so you can find everything from your keys to your patience. Non-Costco members face a brutal choice: pony up a $5 surcharge—or worse, commit to a $65 annual Costco membership—to enjoy this treasure trove of ultra wideband fortune. Meanwhile, AirTags retain their user-replaceable batteries, water resistance, and the magic to share your lost treasures’ location with airlines like Delta, United, and American Airlines, because parts of your luggage’s journey remain more trackable than Costco’s membership cost math.
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Source: Theverge | Published: 2/23/2026 | Author: Sheena Vasani