Apple Announces $2,000 Phone Folded by Ambition and Regret
KEY POINTS
- •Apple will launch its first foldable iPhone, named iPhone Duo, with 256GB and starting at $2,000.
- •The phone is expected to ship in October in two colors: white and dark blue.
- •Bloomberg’s Mark Gurman shared the details just hours before John Ternus debuted as Apple’s new CEO.
In a move that screams 'elitist origami,' Apple's new foldable iPhone, dubbed the iPhone Duo—not Ultra like the rumors whispered—will cost a cool $2,000 starting for a 256GB version. Announced by Bloomberg’s Mark Gurman just hours before John Ternus’s super-fresh reign as CEO throws down the glam launch event, this bad boy will ship in October in two unambiguously depressing shades: white and dark blue (to match every techno-bro’s existential crisis). Bonus irony: Apple’s apparently appropriated Duo, a name previously played with and discarded by Google's chat graveyard and even snagged by Microsoft for its own foldable dreams. Because why choose originality when you can rent nostalgia at premium prices?
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(1 of 3)Apple is charging $2,000 for a folding phone called iPhone Duo, proving even folding tech can fold under corporate identity crises.
At $2,000, the iPhone Duo’s folding feature is really just your bank account doing a sad little fold.
Apple’s iPhone Duo: because paying two grand for a clamshell looks way cooler than a toaster.
Source: Theverge | Published: 9/9/2026 | Author: Richard Lawler
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