Apple Sells $230 iPhone Pocket, Proves Luxury Now Means Holding Phone Better
KEY POINTS
- •Apple and Issey Miyake released a limited-edition iPhone pocket on November 11, 2025.
- •The accessory comes in two sizes priced at $149 for the short and $230 for the long version.
- •The pocket is compatible with iPhone models dating back to the iPhone 8 Plus.
- •It sold out globally, available in eight colors, and can be worn multiple ways as per customer demonstrations.
In what could only be described as the peak of human priorities, Apple teamed up with Japanese design titan Issey Miyake on November 11, 2025, to create a highly limited iPhone pocket that costs a mere $149 for the short version and a wallet-crushing $230 for the long. This pocket can be slung across your body, wrapped on your wrist, or probably used as a decorative slap bracelet for your societal status. Available in eight colors and compatible with all iPhones going back to 8 Plus, these babies sold out faster than you can say 'luxury phone fashion.' Design director Yoshiyuki Miyamae called it 'the joy of wearing iPhone in your own way,' which clearly means you'll pay dearly to display your phone like an overpriced badge of honor.
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Why just own an iPhone when you can exacerbate your financial insecurities with a $230 luxury pocket? Apple and Issey Miyake just redefined ‘flex’ as carrying your $1000+ phone in a $230 fashion statement to prove you’re terrible at budgeting.
The iPhone Pocket: For when you want your phone to feel as strapped as your dignity trying to justify a $230 mini purse.
Apple and Issey Miyake teamed up to remind us you’re better off putting your phone down than putting it in an expensive pocket.
Source: Businessinsider | Published: 11/26/2025 | Author: Jordan Hart
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