Apple Pays Google $1B to Babysit Siri’s Brain Upgrade

Apple Pays Google $1B to Babysit Siri’s Brain Upgrade
Photo by rishi on Unsplash

Apple’s Siri, the AI assistant that still can’t even nail basic commands, is about to get a brain transplant courtesy of Google’s $1.2 trillion parameter Gemini model. Yes, that’s a trillion with a T, not a typo—because if you’re gonna flub your in-house tech, might as well borrow the Hulk-level AI muscle. Bloomberg reports the $1 billion-a-year deal will have Siri running a custom Gemini brain on Apple’s servers, sparking a privacy debate that is basically 'Hey Google, but don’t peek.' Tim Cook claims this next-gen Siri will finally arrive next year after missing more deadlines than a college student’s thesis. Meanwhile, AI giants like OpenAI and Meta are watching eagerly, popcorn in hand, ready for the inevitable 'Siri replaced by smarter assistant' drama.

Share the Story

(1 of 3)
Swipe to navigate

Source: Axios | Published: 11/7/2025 | Author: Ina Fried