Apple Pays Google $1B to Babysit Siri’s Brain Upgrade
KEY POINTS
- •Apple nearing $1 billion-a-year deal with Google for Gemini technology.
- •Custom Gemini version to run on Apple servers for Siri upgrade.
- •Siri expected to launch new capabilities in 2025 after delays.
- •Tim Cook confirms progress on Siri during quarterly earnings call.
Apple’s Siri, the AI assistant that still can’t even nail basic commands, is about to get a brain transplant courtesy of Google’s $1.2 trillion parameter Gemini model. Yes, that’s a trillion with a T, not a typo—because if you’re gonna flub your in-house tech, might as well borrow the Hulk-level AI muscle. Bloomberg reports the $1 billion-a-year deal will have Siri running a custom Gemini brain on Apple’s servers, sparking a privacy debate that is basically 'Hey Google, but don’t peek.' Tim Cook claims this next-gen Siri will finally arrive next year after missing more deadlines than a college student’s thesis. Meanwhile, AI giants like OpenAI and Meta are watching eagerly, popcorn in hand, ready for the inevitable 'Siri replaced by smarter assistant' drama.
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(1 of 3)Apple handing Siri’s brain to Google for a cool billion is the tech equivalent of dad outsourcing bedtime stories because he can’t handle the plot twists. Siri still can’t adult alone, but hey, at least now it’s got Google’s weird cousin managing private info.
Looks like Apple finally admitted Siri is a lost cause and asked Google to babysit its AI. $1B a year for Siri to stop embarrassing itself? Even Siri’s autocorrect is judging this deal.
Apple outsourcing Siri’s IQ boost to Google sounds like hiring a clown to teach calculus—expensive, questionable, and everyone’s wondering who approved this party.
Source: Axios | Published: 11/7/2025 | Author: Ina Fried
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