Apple's iPhone Air: $999 For A Slab So Thin It Might Vanish
At Apple's 'Awe-dropping' event in Cupertino, Tim Cook unveiled the iPhone 17 family, starring the iPhone Airāa razor-thin 5.6mm $999 slice of tech so light it could blow out of your pocket. Meanwhile, entry-level iPhone 17 held its $799 ground, while the Pro tacked on $100, hitting $1,099 for 256GB, like a storage flex for serious flexers. Apple ditched FineWoven for 'TechWoven' casesābecause apparently scratch-resistant yarn is the new luxury. The Air dropped the physical SIM for eSIM, apparently to squeeze in a slightly larger battery and renamed thermal tech 'vapor chamber' that sounds more like a spa treatment. And yes, 'Cosmic Orange' is a real color. Wall Street didn't thrill, sending Apple's stock down 1.44%, proving once again we're all terrible drivers on this tech highway.
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Appleās iPhone Air costs $999, is 5.6mm thin, and ditched physical SIM cards to make room for what they swear is a better battery. Also, āCosmic Orangeā exists now. Somehow Wall Street still isnāt impressed. Welcome to the future, hold tight.
Called the 'most durable iPhone ever' but shaped like a wet noodle, the iPhone Air is Appleās latest reminder that paying a grand for thinness is the new status symbol for gadgets no one asked to be lighter.
Apple hikes iPhone Pro price by $100 but doubles storage because apparently your photos need more space for all that 'Liquid Glass' aesthetic nonsense nobody asked for.
Source: Businessinsider | Published: 9/9/2025 | Author: Jordan Hart
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