Rich People Can Now Buy a $4,299 Battery to Beat Power Bills They Barely Notice

KEY POINTS

•Anker launched the Solix E10, a scalable home backup battery system priced from $4,299 for US homeowners.
•The E10 includes a 110.2-pound inverter with 7.68kW steady and 28.8kW peak power, supporting individual appliances to whole-home setups.
•It targets the niche of affluent buyers seeking grid independence and blackout protection, competing with Tesla and EcoFlow.

Anker just launched the Solix E10, a 'big-ass' (their words!) battery system starting at a wallet-friendly $4,299, aimed at homeowners tired of blackouts or just wanting to flex against their 110.2-pound inverter's 7.68kW steady output. It promises energy bliss with scalable 6kWh batteries pumping up to 28.8kW peak power, which basically means you can keep your fridge and possibly your dozen fancy appliances running, as long as you live in a mansion where dropping thousands on a backup battery is a casual weekend decision. The ad sneaks in one of the classic energy market ironies: if you can afford the posh home lit in the photo, personal grid independence is basically just spare cash play. Tesla and EcoFlow are mentioned too, so the big brands know rich people really want something huge and heavy standing outside.