ElevenLabs Warns Sales Recruits: Work Till You Drop or Quit, No In-Between
KEY POINTS
- •ElevenLabs VP of sales Carles Reina warns new hires about the tough work environment before they join.
- •Reina said year 2026 quotas mean $2 million sales expectations for $100,000 salaries, driving low turnover despite high demands.
- •After raising $500 million in February, ElevenLabs plans to nearly double its sales team by hiring 120 people in London.
Carles Reina, ElevenLabs’ VP of Sales and their fourth employee, doesn’t just sell AI voice cloning—he sells brutal endurance tests. Before hires sign, he bluntly warns them they’re signing up for 'extremely high expectations' and 'a huge number of hours' with 'full commitment' or face the exit. Apparently, $100k salary means a $2 million quota, because obviously, your paycheck’s just a motivational ransom note. Despite sounding like a Silicon Valley boot camp, they only have a handful of dropouts and are still doubling their 350-person team by adding 120 new sales gladiators this year. Oh, and they just pocketed $500 million in funding to hit an $11 billion valuation—because apparently exploiting humans is the new AI gold. Also, Reina frets mass hiring might water down company 'culture,' which is Silicon Valley-speak for 'don’t let the peasants think they’re royalty.' Meanwhile, European startups like Swedish Legora echo the sentiment with awkward brutal honesty about why anyone would want such a 'hard job.'
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(1 of 3)Source: Businessinsider | Published: 4/13/2026 | Author: Shubhangi Goel