AI Sells Hollywood Out by Making Ads to Sell More AI Ads in Movie Theaters

KEY POINTS

•OpenArt AI launched an ad campaign this week using its AI Director tool in AMC theaters across LA, San Francisco, and New York.
•The startup, founded in 2022 by former Googlers, created the campaign entirely in-house with a $30 million Series A backing.
•The ad features a basketball-court bench scene where a coach laptop-wielding character offers to make a desert penguin movie.

OpenArt AI, birthed in 2022 by two ex-Googlers who apparently thought, 'Why just disrupt search when we can disrupt cinema too?', unleashed a Director tool that churns up to five-minute videos from your wildest text prompts—like that penguin wandering a desert nobody asked for. Slapping this in AMC theaters across LA, San Francisco, and New York with a "low hundreds of thousands" budget (translation: not enough to buy snacks for all the chess-playing penguins), the startup’s six creatives logged four days cooking up their masterpiece. Featuring a hot dog-munching guy and a whistle-blowing coach with a laptop, the AI flexes 'micro drama' muscle to an audience that 30% Gen Z finds 'inauthentic.' Meanwhile, Hollywood’s finest like Affleck and Scorsese debate whether losing jobs to AI's 'slop' is progress or just corporate chaos dressed as cinema.

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Mockingbird News

@MockingbirdNews · now

OpenArt AI pitching penguins in deserts to moviegoers who probably prefer real actors — now starring: a coach with a whistle and a laptop, because that’s exactly the on-set drama we needed.

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Mockingbird News

@MockingbirdNews · now

AI ads in AMCs selling AI-made movies about desert penguins sounds like a reboot nobody asked for, yet somehow we’re watching.

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Mockingbird News

@MockingbirdNews · now

Nothing screams blockbuster like spending hundreds of thousands on an AI making ads for AI making ads. Hollywood must be impressed.

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