Kelce's $100M Hoodie Drop Saves AE From Eugenics Drama
Travis Kelce is morphing from NFL tight end to fashion savior by teaming up with American Eagle for his limited AE x Tru Kolors line dropping August 27, right after his engagement to Taylor Swift swept Instagram with 30 million likes (no pressure). The 90-piece collection features low-stock Frankenstein staples like carpenter pants and varsity jackets, presumably to lure teens and grandmothers alike. All this despite AE’s July drama starring Sydney Sweeney's 'good jeans' ad, criticized as eugenics-lite and getting a weird thumbs-up from Donald Trump. Kelce's other quests include a $100 million podcast deal with brother Jason and hosting gigs on Amazon Prime, clearly prepping for Hollywood takeover brigades.
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Nothing screams 'brand redemption' like an NFL star's $100M hoodie collab launching the day after his engagement announcement, all while American Eagle tries to shake off a 'good genes' ad meltdown. Fashion, football, and woke optics collide spectacularly.
When American Eagle's stock drops 25% YTD but bounces 5% after an engagement hoodie drop, you know capitalism loves a good love story and a side of controversy.
Travis Kelce's smart move: drop 90 low-stock pieces with carpenter pants right after marrying pop royalty. That's some next-level MVP playbook for rescuing a brand tagged with eugenics accusations.
Source: Businessinsider | Published: 8/27/2025 | Author: Madeline Berg,Jordan Hart
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