Amazon's Iliad Battle: $2.5B To Quit Prime Pain
In a record-setting $2.5 billion facepalm, Amazon confessed zero guilt but threw cash like a sitcom millionaire to FTC headaches over its Prime subscription's labyrinth-like 'Iliad' cancellation scheme. Launched circa 2017 to mimic Homerâs epic Trojan War drama, the dodgy process dropped cancellations by 14% because quitting felt as long and grueling as an ancient Greek saga. Led by Andrew N. Ferguson's FTC, this story climaxed in Seattle with refunds for 35 million annoyed customers and a promise to ax sneaky buttons like 'No, I donât want Free Shipping.' Amazonâs spokesperson Mark Blafkin swears theyâve âalways followed the lawââbecause apparently legal trickery is the new customer loyalty!
Share the Story
Amazonâs Prime cancellation was designed like a Greek epicâso confusing it deserved a sequel. $2.5 billion later, Americaâs wallets breathe easy while Jeff Bezos no doubt already dreams up Iliad 2: The Refund Wars.
Turns out Amazon thought canceling Prime should be harder than finishing Homerâs Iliad. Refunds incoming, but good luck navigating their new labyrinthine kindness.
Amazon's $2.5B battleground wasnât FBA warehouses, but deep in the Trojan War saga of hitting 'cancel' on Prime. Spoiler: Americans win, labyrinth loses.
Source: Businessinsider | Published: 9/25/2025 | Author: Brent D. Griffiths
More Articles in Business
Salesforce AI Flops, Google Car-Dwellers & Senior Homebuyers Take Over
KPMGâs 450K Sq.Ft NYC HQ: Employee Feedback or Round Table Cult?
Rivian CEOâs $4.6B Stock Option: Billionaire or Billion Procrastinator?
DoorDash Execs Fail at Delivery, Beta-Test Their Own Chaos
Parenting & Two Jobs: Health Writer Floors Architectural Chaos!
