NYC Subway Turns Into AI Ad Gallery for 'Friend' Device
Hop on the New York City subway and you might spot something shinier than the grimy handrails: stark white ads for 'Friend,' a wearable AI device promising connection while you pretend your subway ride isn't a psychological endurance test. These ads paint a dystopian flash of futuristic companionship plastered across a transit system famous for delays, sardine-packed cars, and the mysterious smell thatâs definitely not from the tunnels. The brand 'Friend' boldly invites commuters to plug into AI while surrounded by the real human chaos of NYCâs weekend rush, because who wouldnât want an artificially intelligent buddy to witness their commuteâs existential dread? Fun fact: it's wearables meet the city that never sleeps, partly because it canât afford to.
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Only in NYC can you escape human drama by strapping an AI Friend on your wrist, because nothing says 'Iâm fine' like a wearable pretending to care while the subway screeches to a halt again.
Wearable AI marketed in NYC subways: because your actual subway neighbors were just too friendly.
Friend, an AI device, wants to be your buddy in NYC, where human interactions are mostly grunts and stamina tests.
Source: Techcrunch | Published: 9/27/2025 | Author: Anthony Ha
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