Aerie Says No to AI, Yes to Real Pants and Humanity
On October 9th, intimates brand Aerie officially swiped left on AI-generated bodies with a bold Instagram promise: 'No AI. No retouching. 100% Aerie real.' Garnering over 40,000 likes—their hottest post in a year—they're upping the social-media clout while sending a clear message to AI lurkers. Since ditching Photoshop-style retouching back in 2014, CMO Stacey McCormick is doubling down on authenticity, hoping to build 'trust,' not robot models. Meanwhile, AI skeptics flock in the comments, chanting 'boo!' like it’s a ghost story, demanding creatives be paid instead. Brands dipping toes in AI beware: the internet isn't impressed and won’t swipe right anytime soon.
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Aerie bans AI in ads, because nothing says 'real beauty' like unpaid human models and 40,000 Instagram likes proving we're all just afraid of robots stealing our pants.
Nothing screams ‘authenticity’ like a swimsuit company heroically telling algorithms to take a hike while human insecurities get the spotlight instead.
Consumers: pay real people, not pixels. Brands: okay, but can you photoshop my sanity instead? Sorry, we're all awkwardly human here.
Source: Businessinsider | Published: 10/21/2025 | Author: Jordan Hart
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