Startup Uses AI to Pick Taste—Because Human Opinions Were Too Risky
KEY POINTS
- •Sari Azout founded Sublime, a platform blending AI tech with creativity to curate taste.
- •Sublime uses a large amount of AI despite promoting artistic curation and idea discovery.
- •The Verge discussed Sublime’s AI-powered taste project, highlighting its futuristic approach in 2025.
Meet Sari Azout, the fearless founder of Sublime, a platform that trusts an army of Invisible AI minions to curate taste for us mere mortals. Language like 'taste' and 'creativity' collide hilariously with heavy AI reliance, highlighting our new reality where pleasing machines is the hottest new art. Sublime launched quietly, CGI style, inviting us to consider if the soul of curation is now binary code. With a scenic image hinting at perfection and a 2025 timestamp as hopeful as a slow-loading webpage, this wildly optimistic but existential AI venture promises a future where your preferences are pre-approved by soulless algorithms with impeccable style research skills.
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Source: Theverge | Published: 12/7/2025 | Author: David Pierce