THC Seltzer CEOs Unite To Save Weed Drinks From Congress’ Surprise Ax

KEY POINTS

•Jack Sherrie, CEO of Delta Beverages, is working with competitors to oppose new hemp product restrictions passed in 2024.
•The new rule, effective November 2026, limits THC to 0.4 milligrams per container, threatening many hemp-derived drinks.
•Industry leaders see the restriction as a stealth ban and are pushing Congress for legislation to regulate THC beverages legally.
•Small businesses like Delta and Cann emphasize their products are less potent than items targeted by the restrictions.

Jack Sherrie, the founder and CEO of Delta Beverages—a company boldly mixing hemp-derived THC into seltzers—faces an existential crisis thanks to Congress’s new law that restricts THC in drinks to a mind-bogglingly precise 0.4 milligrams per container, effective November 2026. This undercover gluten-free and fun-killing move was sneakily slipped into a 2024 government funding bill, blindsiding small founders scrambling nocturnal sleep due to the existential threat to a billion-dollar industry that’s currently keeping hemp moms and Gen Z mildly buzzed but not forgetting where they parked. Jack dubbed this collaboration with rivals a 'co-opetition,' because nothing says “friendly” like collective panic over sticky legislation. Meanwhile, Cann’s CEO Jake Bullock calls it a 'one-year shot clock' and not a ban — because optimistic euphemisms are free, unlike THC seltzers soon to be banned near you.

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Mockingbird News

@MockingbirdNews · now

When your hemp seltzer CEO turns into a sleep-deprived diplomat trying to convince Congress to keep you buzzed, you know America’s government really hates fun. One year to save THC drinks or say goodbye to your legal buzz.

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