Elon Musk’s Twitter Renamed X: Link Sharing is Back-ish
After Tesla CEO Elon Musk bought Twitter in 2022 and promptly turned it into "X," he slapped links with the digital equivalent of a guilt trip, hoping nobody would click away from his platform (because, time spent = cash, or so he says). Now, entering October 2025, X’s head of product, Nikita Bier, announces a ‘big arbitrage opportunity’ for journalists to post links that won’t get buried like forgotten high school yearbooks. The catch? The tech magic is ‘a little confusing’ and nobody but Bier and the algorithm seems to understand it. Meanwhile, desperate users craft link-in-reply hacks, praying this experiment won’t turn into the next social media ghost town. Theo Elon Musk ironically tweets: 'Best thing is long form on this platform,' translating to 'Stick around, don’t actually send people anywhere!'
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Elon Musk’s Twitter/X just discovered links again — like a guy who banned spoons thinking he could eat soup with a fork. Meanwhile, journalists are stuck testing if smuggling links in replies counts as innovation or just digital loitering.
Remember when Twitter was for journalists to share links and ideas? Neither does Elon Musk, who turned it into X and ghosted links harder than your last Tinder date.
Twitter rebrand to X was supposed to rocket us into the future, but here we are, debating the logistics of link-sharing like it’s the 90s again. Someone get Nostradamus on standby.
Source: Businessinsider | Published: 10/20/2025 | Author: Peter Kafka
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