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Google’s AI App Gemini Gets Millions of Users but Ads Are on Permanent Timeout

KEY POINTS

  • Google's VP Dan Taylor confirmed there are no plans to introduce ads in the Gemini AI app anytime soon.
  • Google is prioritizing ads in AI Overviews and AI Mode on search pages, using AI-driven targeting for placement.
  • Google began testing a new ad format called Direct Offers for AI Mode, collaborating with select advertisers.

In Google's 2026 saga, VP Dan Taylor revealed that despite Gemini's impressive 650 million monthly strutting users and OpenAI's ChatGPT boasting a slightly more popular 800 million weekly DJs, Google's AI app Gemini is committed to maintaining its unpaid, ad-free zen. No sneaky ads there, thank you—because why monetize the chatbot now when you can sell ads via search’s AI Overviews and AI Mode, which basically let Google politely stick ads on top of search results and AI chat windows? Meanwhile, marketers are gnashing teeth, wondering where and how ads will crash the chatbot party without ruining user trust. With Google’s 25-year head start on search ads and a shiny new 'Direct Offers' test for personalized AI discounts, the AI shopping revolution awaits—all carefully calibrated not to look like that terrible first date where ads show up too early, begging to sell you marathon shoes when you just asked about diet tips. OpenAI meanwhile battles a ‘code red’ scrambling to fix ChatGPT’s mojo before ads make their debut and drive away customers faster than you can say 'performance max.' Giant tech rivalry fuelled by corporate pride, billions in AI infrastructure, and a hope that users won’t notice the difference between an AI assistant and a circus hostage situation.

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Source: Businessinsider | Published: 1/14/2026 | Author: Lara O'Reilly