Love Island Crushes Sports Fans, Martinis Top Wings Now
Tom's Watch Bar, a chain famous for sports craziness, just proved romance sells way better this summer! Co-CEO Brooks Schaden told Business Insider that the first 'Love Island' watch party in Sacramento caused a jaw-dropping 900% sales spike, making $30,000 in one night. Once beer and wings ruled, but now lavender lemon drop martinis are the MVPs. Schaden said, 'people want to connect with other enthusiasts... to cheer and laugh and cry' — turns out, tears and drama drive traffic more than touchdowns! Next up? Slap fighting and dog surfing watch parties. Madness never looked so profitable!
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(1 of 3)When a dating show sends a sports bar's sales straight to the moon, you know romance drama is the real MVP. Sorry wings, martinis are the new team captain and Love Island fans just scored a touchdown in beer sales.
Turns out sports bars are just undercover reality TV studios now. Next game: Who can hold their drink through a slap fight and still surf a dog? Pure athleticism.
Love Island fans out-sold baseball fans in a sports bar? Sorry, athletes, romance and tears are the new national pastime, and Tom’s Watch Bar just got schooled.
Source: Businessinsider | Published: 8/16/2025 | Author: Katherine Tangalakis-Lippert
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