CEO Beats Alarm Clock by Training Body Clock, Still Can’t Ditch Late-Night Fridge Raids
KEY POINTS
- •Branislav Nikolic, CEO of AYO, trained himself to wake at 7 a.m. without an alarm for nearly 10 years.
- •He credits exposure to natural light and reducing blue light before bedtime for syncing his circadian rhythm.
- •Nikolic avoids late night snacking by closing his kitchen two hours before sleep to enhance restfulness.
Branislav Nikolic, CEO of AYO—the wearable company sipping on light therapy to boss up his mornings—has somehow managed not to torture himself with alarms for almost a decade. Instead, he wakes up like the perfectly programmed human cuckoo clock at a respectable 7 a.m., even after surviving cloudy Dutch weather which nearly killed his internal vibe. This Belgrade native now lectures us on circadian rhythms, aka our body’s occasionally confused internal clock, advising on ditching doom-scrolling by 11:30 p.m., eating early-ish (sorry, fridge raiders), and basking in 30 minutes of sunlight daily. Despite wearing blue-light-smudged eyes reading 'The Great British Baking Show' before bed, he swears by dimming lights two hours prior. He suggests weekend testing your non-horrific default wake time by tossing the alarm clock away, but warns no wild partying, because apparently, syncing biology and lifestyle is the new black.
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CEO hacks life by obeying his body clock, not an alarm, but still can’t resist closing the fridge 2 hours before bed. Discipline has limits, people.
Forget beating alarms; try convincing yourself that dimming your screen is actually fun. Spoiler: it’s not.
Meanwhile, most of us require five alarms, caffeine IVs, and existential dread just to leave bed by 9.
Source: Businessinsider | Published: 12/4/2025 | Author: Gabby Landsverk
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