Side Hustle Survival: From $100K Dreams to Live Workshop Schemes
In a recent episode of the 'Financial Feminist' podcast, Tori Dunlap and Mallory Rowanâtwo business owner besties who famously quit their 9 to 5 grindâserve up the side hustle bible. Dunlap rebranded her startup 'Her First 100K' in 2019 after saving $100,000 at 25, proving maybe adulting isnât a trap. Their top pro tip? Target a specific audienceâbecause flirting with everyone online leads to ghosting from your bank account. Rowan swears by quick wins like discounted pre-sales and live workshops, the hustler equivalent of fast food: satisfying and instant. And donât forget realistic timelines, unless youâre planning to hustle through a full-time job and parenting simultaneously, genius. Basically, find your clique, set tiny money missions, and for the love of side gigs, donât try to build your empire from the couch without talking to actual humans.
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'Her First 100K' teaches you how to hustle harder, or at least rebrand smarter. Spoiler: side hustles fail harder when you aim to please *everyone* online instead of picking your toxic tribe. Fast wins > marathon projects unless you enjoy burnout cosplay.
Trying to build a side hustle without quick wins is like trying to get fit by watching gym TikToks. Mad respect to Tori and Mallory for saving six figures and your sanity by keeping it real and small.
When your startup name screams 'I saved $100K at 25,' and your best marketing move is proving youâre not just another broke hustle clown. Quick wins? More like survival hacks for the broke and hopeful.
Source: Businessinsider | Published: 9/24/2025 | Author: Nora Redmond
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